Intercultural Design FULL COMPILATION
[ 07/02/25- 21/03/25] (Week1- Week7)
[ Ng Jia Xuan / 0375273 ]
[Bachelor of Design (Honours) in Creative Media]
[ Intercultural Design]
[ FULL COMPILATION ]
TABLE OF CONTENTS
2. LECTURES
1. Culture & Design
INTRODUCTION
Visuals are powerful persuasive medium to provide most of our information
about the world
*Reason: We live in a visual information culture
A comparison between TEXT & VISUAL:
1. In our brain
visual process 60000 faster
than text
2. About 90% of information transmitted to our brain is visual
3. 40% of people responds to
visual compare to
text
WHAT IS VISUAL?
1. Everything that can be seen: Basically everything, including nature
*But nature is not culture, unless there's a meaning
Eg: Tree is from nature, but if it has a meaning & representation
in it. It's visual.
2. Everything created/produced by humans that can be seen: Humans
created with purpose
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| Credit: https://images.app.goo.gl/EDwc8FSidxWuvYHS7 |
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| Credit: https://images.app.goo.gl/V5sPbggMN1qcSUwB6 |
Eg: Tattoo. In the past, tailor's tattoo is about their stories. While
Japanese tattoo is about conveying social status and about devotion.
ATTENTION!!!!
*As a designers, we need to be aware of cultural nuances, symbolism and
context to create designs that are inclusive and resonate with diverse
audiences.
BE RESPECTFUL, DO RESEARCH BEFORE DESIGNING
DESIGN SIGNIFICANCE
DESIGN SYSTEM
1. Basic Assumptions: Cultural Functions
*Valus, Principles, Practices
2. Norms & Values: Design Language
*Look & Feel, Design Elements, Design Functions
3. Artifacts & Products: Implementations
*Tools, Technology
Cultural Sensitivity > Aesthetics
DESIGN SENSITIVITY
Cultural Sensitivity Awareness:
1. Symbolism And Imagery:
Symbols and images in different culture might have different
meaning
*Avoid misunderstanding
2. Typography & Language:
Make sure the fonts or text style are culturally appropriate. Using
accurate translations and considering language variations are important
too.
*To reach diverse audiences
3. Color Considerations:
Similar to the first point, colors in different culture have different
meaning.
*Avoid offense
Addressing Cultural Sensitivity:
1. Inclusive Design:
Creating product that are accessible from different culture,
abilities and need
2. Localization:
Adapting designs to specific cultural contexts through
localization
*Enhance the relevance and acceptance of the product and
services
3. User Research:
Gaining insight into cultural behaviors and preferences by doing
ethnography study and user testing across diverse groups
4. Cultural Awareness Training:
Having a deeper understanding about different culture might benefit
designers
Group 13 (Matcha Bowl) Share their experience of making their data collection slides
Dr Charles suggestion about the Tiktok Video making
3. PROJECT 1
1. Ideation
We throw out several ideation, here are our brief ideas
1. IDEA: by Ng Jia Xuan (me)
Inspired by Chinese New Year culture and 谐音梗
(I’m not sure about the English I think it’s WORDPLAY)
We often use idioms that means good luck (or other good meaning) as a
blessing before getting angpao
OR
Our dishes with special names (most of them include blessing)
Eg: 喜气洋洋(Meaning happy in Mandarin) 洋 as羊 (Sheep)
Design:
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| Credit: https://pin.it/4EYktunli |
Using this wordplay to create various pattern
（Using English as reference will be like: Eg: Cute-cumber）
To create various merch Rug, handkerchief etc
2. IDEA: by Phang Ann
Inspired by colored pencils/pens , colored pencils have a variety of
colors to choose from, and its easy to hold with its physical properties,
use and keep.
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| Credit: https://images.app.goo.gl/4zgELuFuWZze8HiUA |
Design:
We can design a set of makeup using the physical properties of colored
pencils.
Etc: a set of makeups (concealer, eyeshadow, lipstick, eyebrow pencil, lip
balm, highlighter, blush...) that figured like color pencils. We could
also provide like a color pencil case kind of concept for
storage
This could solve issues like having to bring a big makeup bag to touchup
since some makeups come in various size and shapes. Its also a travel
friendly choice to bring around, since its easier to keep and
store.
3. IDEA: by Low Guang Yan
Inspired by everyone’s first impression as a joke of Sabah and Sarawak.
(Ride crocodile everywhere and use crocodile as their public
transportation )
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| Credit: Drawn by our teammate |
Design:
Mascot / figurine / memes / toys / representative item for Sabah
Sarawak
Most of the foreigners thought people at Sabah and Sarawak ride Crocodile
and live on trees. With this, we can use it as a joke and let them know
that our country are not that fall behind.
IDEA 2 WAS CHOSEN!!!
We change the colors pencil concept to building blocks which is
LEGO.
We started to work on the proposal and design.
We divided into 3 groups to work on the preliminary ideas, I am in Group 1
and our design is focusing on making a makeup kit
We have 2 peoples in this grp, we both draw a brief sketch:
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| Sketch 1 by Ng Jia Xuan (me) |
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| Sketch 2 by Tee Zi Tong |
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After briefing with Zi Tong, we chose sketch 2 as our design |
Our proposal slides with Rationale, Preliminary Design and References etc.
Our proposal presentation video
4. PROJECT 2
In this task, we started doing our data collection.
Phang Ann(our leader) propose some research method. After discussing, we decided to work on
survey, interview & online research.
OUR DATA COLLECTION WILL FOCUS ON THIS INFORMATION:
Functional culture which relates to our objectives:
-Customizable
-Interlocking functions (attach and disassemble)
-Unisex appeal
-What kind of daily essentials they prefer
SURVEY:
Prepare by Phang Ann, Ng Jia Xuan, Tan Ying Xuan & Tee Zi Tong
We use Google Forms as our source for the survey:
Our objective is to categorize our participants into different categories; this will make it easier for us to compile the requirements from different participants.
👉🏻People who love to collect makeup with special packaging/love collection
👉🏻People who like legos
👉🏻People who think is practical
Questionnaire:
2. If there is a product that combines all your daily essentials, will you purchase it? (Yes/No)
3. Why or why not?
4. What is most important when you decide to buy a product?
(Packaging/ Functionality/ Convenience/ Other)
5. Do you enjoy building with Legos? (Yes/No)
6. What are the key features that come to mind when you think of Legos?
(Customizable/ Interlocking functions (Attach and disassemble)/ Aesthetic appeal/ Others)
7. Do you believe Legos are for everyone, regardless of gender? (Yes/No)
8. Would you buy a product that contains your daily essentials and is easy to grab and go, or hang on your bag? (Yes/No)
9. Would you be interested in buying a LEGO-incorporated daily essentials product? (Yes/No)
10. If you had the chance to buy our product, what would be the main reason?
(Special packaging / Love for LEGO / Practical & Convenient / Others)
INTERVIEW
Prepare by Phang Ann, Low Guang Yan & Ivory Fong Xuan
Finding students that study architecture, engineering and educators for special needs children and ask them about related questions.
Phang Ann:
Question for interviewing engineer students:
Do you enjoy building with Legos?
Do you think Legos help develop creativity and innovation?
Have Legos influenced your approach to learning or problem-solving in your field of study?
Do you use Legos to conceptualize ideas or conduct experiments in your studies?
In your opinion, what makes Legos a valuable tool for education and design?
Low Guang Yan & Ivory:
Question for interviewing special needs educator:
Do you believe Legos play a therapeutic role for children with special needs?
In what ways do you think Legos benefit children, especially those with special needs?
Do you think Legos help foster creativity, problem-solving skills, and spatial awareness? Why or why not?
How do you think Legos compare to other learning tools in terms of engagement and effectiveness?
In your opinion, what makes Legos a valuable tool for education?
FOR OUR TASK 2 PRESENTATION SLIDES:
Introduction (purpose of research, our objectives, why data collection is important for us, etc...)
by Tan Ying Xuan
Research methodology overview (Primary research: survey & interview)
by Phang Ann
Interview Slide
by Phang Ann, Low Guang Yan & Ivory Fong Xuan
Survey Analysis Slide
by Phang Ann, Ng Jia Xuan, Tan Ying Xuan & Tee Zi Tong
Secondary data collection (Extra online research)
by Ng Jia Xuan
Reference slide
by ALL
Conclusion slide
by Tee Zi Tong
THE PROGRESS OF ME PREPARING MY OWN SLIDE:
Survey Analysis Slide:
Analyze the data. I focused on marketing and product potential.
Secondary data collection (Extra online research):
I focus on finding surveys and essays/posts about how people perceive mini-sized products, since one of our features is being small and lightweight.
Our Data Collection slides
Our data collection presentation video
5. FINAL PROJECT
For the final project which is filming Tik Tok Videos.
This are some of the ideas that our group has decided:
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| I will work on the 4th idea |
SOME SUGGESTION ABOUT THE 4TH VID IDEA:
JIA XUAN: POV: The friend that has everything in her bag.
IVORY: Make a whats in my bag type of video 😜( One of the girl have a lots of things in her bag while the other one only have the legos (our product) and is more fashionable)
PHANG ANN: The lego girl bag charm is shining super brightly (edit using effects). And we cant see what is it because it's so bright, then when we zoom in, we can add our product which is digitally edited into the video. In this way we don't need to make the products in real life.
A BRIEF SCRIPTS THAT I WRITE:
Do a comparison vid the one who is filming ask both of them smth to borrow
1st girl: Yeah I have (keep digging) wait a minute yeah (still keep digging) just a sec (pour out everything on the table)
2nd girl: The one who is filming constantly ask her
Eg: Do you have brush? Do you have lipstick? Etc
And she can give her immediately
(For the editing: while the first is still digging the sec already give her the item.)
The brief script can be:
(Both of them are not in the same frame)
Context: The filming person ask for smth
1st: Sure! (Start to dig)
2nd: Sure! (Give out immediately)
1st: Wait a min yeah (Still digging)
2nd: (Asked for another item) Yep I have (Give out immediately)
1st: Just a sec yeah (pour out her bag)
2nd: You need to touch up? Here you go (Give out immediately)
The next scene will be both of them sitting together the first asking why is your bag so neat and we can film both of their bag just like Ivory suggested and using Phang Ann editing suggestion
And the sec girl can start explaining ahh I use this product it’s cute and convenient blablabla
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| A brief storyboard that I draw |
SCRIPT VER 2:
If I use the whole script, the video will be too long. Here are the script after some adjustment:
(Both of them are not in the same frame)
Context: The filming person ask for smth
Both: Sure!
1st: Pour everything out
2nd: Give out immediately
(For editing: After they did the action, I will stop on a moment and add white border & hashtag)
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| Similar to this edit Credit: https://youtu.be/_fvoDdymAPI?si=nZCcK2fo_txeGCsw |
Transition to ANIMATION: Talking about the product
PROCESS OF THE VIDEO MAKING:
First I film the girls part (Yes I act both of them haha)
Next I work on the animation and add LetsGo! (the name of our product) in the animation
(Credit to Phang Ann & Low Guang Yan, they photoshop out our product!!)
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| Animation making in Procreate |
Animation making time lapse
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| Video editing in Cap Cut |
THE RESULT!!
The video that I've prepared:
Our Tiktok Account:
Our Final Proposal Slides
Our Final Proposal presentation video
Every slides & Presentation video & some additional info
(Others blog link, tiktok link, progress video etc)
6. REFLECTION
Experience:
From this module, I have learned a lot of new things!
First, I had never learned about design systems before. Before designing anything, we must consider and plan so much! I had never thought about it before, so it was quite fresh and new for me.
Next is creating a product and brand. I am not a very creative person, so at first, I struggled a lot when thinking, "How and why should I create a product?" However, after that, the sketching, data collection, and creating the TikTok video went quite smoothly. I really enjoyed the process! I am not usually a fan of group projects, but I now understand the power of teamwork haha. When I ran out of ideas, my teammates had my back, and my leader was really reliable too!
In conclusion, I am happy that I have gained new knowledge and experience through this module!
Observation & Findings:
While collecting data, I discovered that convenience and practicality are quite important when creating an essential product. Most of our survey participants chose convenience and practicality as key factors when making a purchase.
As for cosmetics, I am actually a fan of miniature sized products haha! I was surprised to find that many consumers also prefer this size.
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