TASK 3 (Development and Design)

[ 03/03/25- 17/03/25] (Week5- Week7)

[ Ng Jia Xuan / 0375273 ]

[Bachelor of Design (Honours) in Creative Media]

[ Design Principles ]

[ Task 3: Development and Design ]

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TABLE OF CONTENTS

1. Instructions
2. Selected Ideation
3. Working Progress
4. Final Outcome
5. Feedback

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1. INSTRUCTIONS  

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2. SELECTED IDEATION

Improving on this sketch

Problem: 

Focusing too much on the title instead of the whole story context

Suggestion by Mr Martin: 

Keep this perspective (Showing the floating man expressions) and keep the elements in the original poster, so the context is more completed

AFTER CONSULTATION MY NEW SKETCH:

Sketch 1

Sketch 2

RATIONALE:

Before I start my explanation of these sketches, here's a brief summary of the movie. Essentially, it's about a haunted mansion, and a team of paranormal investigators goes there to investigate.

In this sketch, I kept the elements of the old poster, but I changed the shooting perspective, as suggested by Mr. Martin. This perspective allows us to capture the terrifying expressions of the possessed man.

In this sketch, I used a fisheye lens to represent the camera in the film. In the original poster, Valen used a camera recording border to represent the filming done by the paranormal investigators.

For the title 

Sketch 1 Title Reference Credit: https://pin.it/3l7dVGBSw

Sketch 1: Placing it at the bottom so it won't distract from the main character

Sketch 2: My idea is to use spray paint to give it a warning vibe

For the art style, I will draw in a more realistic style, perhaps adding a bit of surrealism and exaggerating the expressions to enhance the spookiness.

Facial Expression Credit: https://pin.it/3cQlYcvLC

Besides that, I'm thinking of adding a grain/noise filter to the composition to make it look like it's from a camera/CCTV

Reference credit: https://pin.it/30YCT5ixW

Color Palette: 

1. Background: It will be dark, and I am thinking about using brown or dark red.

2. The Man: I will create a light source that directly shines on the man's face. I’m thinking of using yellow.

*I will experiment more with the colors. My goal is to tone down the background and make the man stand out more.

DESIGN PRINCIPLES:

BOTH:

Contrast & Emphasis: By using color, light, and shadow, I will make the man the focal point.

Proportion: Compared to the other elements, the man is the largest due to the fisheye effect.

SKETCH 2:

Word & Image: Using the eyes to complete the word 'look'

FINAL CHOSEN SKETCH:

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3. WORKING PROGRESS

FOR THE BACKGROUND:

Basically I just trace from my sketch

After tracing a filling up the block, I put on a brown overlay and draw some brief lighting details on the staircase and boxes.

FOR THE MAN:

Credit Website:
https://sketchfab.com/3d-models/todd-slaughter-sitting-pose-1-crop-b8b4dd226a4d44c29c17de7b9bf0cce2

The angle that I am looking for

It's quite hard to find a specific angle of reference, so I use this website "Sketchfab" to find a 3D model as my reference. Besides that, from my original sketch is just a brief sketch, so I am finding a more 'realistic people' rather than 'cartoon/anime' reference.

First I draw a brief sketch for the head and body.

And I start to draw the head

Drawing the body, jeans and chair.

Working on some detail on the body and jeans, and I add the string that is tying around his arm.

Drawing the tattoo and more details (adding highlights).

Adding an overlay layer to tone down the background and emphasize the man.

Some final touch up, I add some wrinkles between his eyes and nose bridge to emphasize his angry/mad expressions. And I add the lens highlight, shadow and title too.

DONE!!!

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4. FINAL OUTCOME

Ng Jia Xuan_Don't Look at the Demon_Task 3

RATIONALE: 

1. The decisions made in my design:

In this work, I keep the elements of the old poster (basically, same as the original poster), and change the shooting perspective, as suggested by Mr. Martin. First, let's talk about the composition instead of putting the man in the middle, I position him in the slightly to the right of the center, and to make it balance a part of the staircase appear in the light area. To emphasize the man, I use an overlay layer to darken the background and add light to help the audience focus on him. About the color, to create a harmonious look, I use a warm (brown, red and yellow) color scheme for this work.  For the art style, I choose to draw in a more realistic way, since it is a live action movie and I believe it will enhance the spookiness. 

2. The meaning/purpose of the design:

Using an important scene to create a horror movie poster. Using a dark background and shadow to create the atmosphere, and use a lighting to draw attention to the possessed man which will appear in the movie.

3. The design principles that are employed to create this design:

Unity & Harmony: Using similar tone/color palette to create this work

Contrast & Emphasis: Using color, light and shadow to make the main object stand out

Proportion: Compared to other elements, the man appears the largest because he is closer to the camera.

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5. FEEDBACK

WEEK 6: 

Mr Martin choose SKETCH 1 to proceed and he is not sure how will the grain filter turn out, it's hard to imagine but I can give it a try.

WEEK 7: 

Mr Martin suggest I can try adding dark shadow at the back to add more horror mansion vibe.