Minor Project

[Ng Jia Xuan / 0375273 ]

[Bachelor of Design (Honours) in Creative Media]

[Minor Project]

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TABLE OF CONTENTS

1. Instructions
2. Full Project
3. Progress
4. Feedback
5. Reflection

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1. INSTRUCTIONS

2. FULL PROJECT

Google drive link

Figjam link

Final Presentation Link

3. PROGRESS

WEEK 1:

In this week, we are required to form a group that contains people from different specialization.

This is our group member:

Maria Ashley Sundoko (0372793) - Graphic Design (LEADER)

Valerius Ethan Wirawan (0372774) - Graphic Design

Nur Asma' Binti Anuar (0378095) - Entertainment Design

Ng Jia Xuan (0375273) - Entertainment Design

Madeline Ordelia Tjahjadi (0376920) - UIUX

Lee Wai Xian (0365740) - UIUX

Jensen See Yong Chern (0366322) - UIUX

WEEK 2:

This week, we were required to choose one project from six project briefs. After discussion, our group decided to choose Project 6: New Food, New Life.

After that, we were assigned to conduct some research on the company, which is WellB Pro (Cocokami).

Fig 3.1: Research about WellB, Cocokami

WEEK 3:

This week, we had a meeting with our client, WellB Cocokami, to gain more insight into their requirements and needs. During the meeting, we had the opportunity to try Cocokami’s products and have a Q&A session with our client.

Fig 3.2: Client Meeting & Product Testing

Below are the notes taken from the client meeting:

Fig 3.3: Client meeting notes

After the client meeting, we discussed the overall direction for our project, and each member brainstormed some ideas for the project:

Fig 3.4: Project Direction Discussion

Fig 3.5: Possible Ideation Brainstorming

We decided to focus on the “health” benefits that coconut brings and to bring back the healthy coconut trend during the pandemic (replicating the features that made coconut products trendy).

GOAL: To come up with a product that focuses on and promotes coconut as a health beneficial food product.

WEEK 4:

This week, we have to work on a interview and create user persona as a base for our ideation. Our group discuss about the target audience and we decided to focus on two genre which are food product & sports product (Aiming for health conscious individual). 

After consulting with Dr Wong, she suggested us to focus on one specific group for the food product and we choose vegan, as coconut can be a great ingredients for plant-based product. For the interview, our leader divided us into two small groups and each group focus on one persona (Including interview script, question etc). 

Sports group: Wai Xian, Jensen, Valerius

Vegan group: Ashley, Madeline, Asma' & Jia Xuan

Fig 3.6: Interview Question Draft (Both Sports & Vegan)

WEEK 5~6:

Before conducting our interview, we let Dr Wong look through our interview question and she give us some feedback.

FEEDBACK NOTES:

Adding:

Inclusion: People who tried coconut product before

Feedback

Question 1: (Too broad) 

What are the brands (drinks supplement etc) that they are aware of related to sport?

Question 2: (Jump into our ideation/ assumption, having a gap with previous question)

Can ask about:

-Frequency

-The reason (Ask for the benefit, feature, experience, how does it help you)

Any other drinks that give you the same benefits?

Tell me more about it [The reason (Ask for the benefit, feature, experience, how does it help you)]

Have you drank coconut water before?

When did you drink coconut water

When was the last time you drink coconut water

Why did you choose that (Ask for reason)

Ending:

Relate to second question:

If you given a chance, what kind of coconut based product will help you to support your workout/sports 

Fig 3.7: Finalized Interview Question

Moving on to the interview:

Sports: 4 interviewee

Vegan: 3 interviewee

*I am in charge of doing one of the vegan interview

After we finish the interview:

1. Upload the transcript, audio file and key findings into Google Drive & Figjam (Highlight the keys finding) 

2. Finish The Empathy Stages and Empathy Map (Understand the needs, frustration etc of the persona)

3. Making the Affinity Diagram (Categorize the information from the interview) 

Fig 3.8: Interview Transcript & Key Findings in Figjam

Fig 3.9: #1 Empathy Stage

Fig 3.10: Empathy Map

Fig 3.11: Affinity Diagram for both Persona

Fig 3.12: Persona Bio

WEEK 7~8:

Fig 3.13: Problem Statement & How Might We 

After we finish all of the data compilation and analysis, we started to state the problem statement and how might we (Easier for us to understand the needs and finding a solution for our persona) 

Fig 3.14: Crazy 8 & Scamper

For the ideation, we use two methods, which are Crazy 8 & Scamper and we choose two ideation for our proposal on Week 9.

CHOSEN IDEATION:

Fig 3.15: Ideation Sketches

Sports persona:

FOCUS: Natural based, non artificial sports product

1. Isotonic Drink

Features: Natural isotonic base by coconut itself

2. Energy Gel

Features: Less sticky & synthetic, Natural based product

Vegan Persona:

FOCUS: Convenient, Fast, Vegan Friendly

3. Coconut Snack Bar

Features: Vegan friendly snack bar, Using various nuts& maple syrup for texture & taste, Contains healthy fat

4. Toasted Coconut Flakes

Features: Vegan friendly cereal, Using maple syrup & coconut oil for taste, A crispy & convenient breakfast option

WEEK 9~10:

In this week, we are having a proposal presentation with the client. 

*Information from the research to ideation is proposed in this presentation

After presentation, our client & Dr Wong give us some feedback to improved our project.

FEEDBACK:

The overall proposal is ok, the repositioning is interesting but:

1. Alignment between the research and our ideation has to be refined

2. Decide & focus on one persona before moving on with the prototype

Based on the feedback, we decided to focus on sports persona and developed both initial ideation from the sports ideation.

PROJECT DIRECTION:

Giving Cocokami an additional new sports image, which is COCOKAMI PLUS. A special expansion from Cocokami which focus on sports product.

In order to reposition Cocokami to a sports brand, we are going to work on these aspect:

1. Logo: A new identity to let's audience recognize the sport side of Cocokami is COCOKAMI PLUS.

2. Packaging: Designing a packaging that is suitable for sport user (Ergonomic for sports people such as easy to grab, drink etc) and having a sporty aesthetic (Sporty color palette etc).

3. Website: Create a extension page for the new image and information about COCOKAMI PLUS.

4. Digital Media Presence: A way to approach our target audience.

After deciding our product & content to work on, we started to came out with the mood board & sketches

Fig 3.16: Logo Mood Board

Fig 3.17: Packaging Mood Board

Fig 3.18: Website & Digital Media Presence Mood Board

Besides that, Dr Wong review on our proposal slides and give us feedback to improve in the last presentation (Week 14 final presentation). [Feedback written in the feedback section]

WEEK 11~12:

In this two weeks, we work on the brief sketches for our prototype.

LOGO:

Fig 3.19: Prototype Sketches

*As a member that did the LOGO exploration, here are some justification:

Our logo features are: Bold, Clean, Speed Line & Vector Art (Coconut)

Q: Why?

A: For a sport brands, we wants to let the user to identify our brand immediately so readability is one of our goals (Bold, Simple & Vector Art) and as a sport brand our message is speedy recovery so we use speed lines

Fig 3.20: Logo Design Attempt #1 

After consulting with Dr Wong, she thinks our logo is still lack of motion (which brings out the sporty image and message), as our logo is too boxy and no dynamic (Different angle line). Additionally, the "+" is giving hospital but not sporty. 

Fig 3.21: Logo Design Attempt #2

Based on the feedback, we try more variation for our logo.

ADJUSTMENTS:

1. Using different fonts (Original: Bebas Neue Pro, Now: Syne Bold) that is more sporty

2. Adding element that looks like lighting strike 

3. Using "PLUS" instead of "+" symbol

4. A new coconut that has a more dynamic lines

Fig 3.22: Final Logo Design

PACKAGING:

Fig 3.23: Packaging Design for Isotonic Drink

Fig 3.24: Packaging Design for Energy Gel

After finishing the package, the 3D team start to work on the 3D model

Fig 3.25: 3D Isotonic Drink Attempt #1 & 2

Fig 3.26: 3D Energy Gel Attempt #1

Fig 3.27: Physical Isotonic Drink & Energy Gel Prototype

WEBSITE:

Fig 3.28: Website Layout made in Figma (Both Desktop & Mobile view) 

DIGITAL MEDIA PRESENCE:

Fig 3.29: Digital Media Presence Prototype 

WEEK 13:

In this we conduct a user testing & make final adjustment based on the feedback.

Before doing the user testing we consult with Dr Wong and this is the user testing plan that the UIUXs and Ashley came out

Fig 3.30: User Testing Plan

Fig 3.31: User Testing Feedback from each participants
Note: Full Version of transcript & audio recording is in Google Drive

Fig 3.32: Adjustment based on User Testing Feedback

FINAL OUTCOME

Fig 3.33: Final Packaging Design (Isotonic Drink)

Fig 3.34: Final Packaging Design (Energy Gel)

Fig 3.35: Final Website Design

Fig 3.36: Final Digital Media Presence Design

WEEK 14:

Final Presentation Slides

4. FEEDBACK

WEEK 1:

No feedback (Module Briefing)

WEEK 2:

No feedback (Project briefing)

WEEK 3:

No feedback (Client Meeting)

WEEK 4:

INTERVIEW QUESTION

1. Inclusion & Exclusion is needed

2. Don't make assumption before interviewing/when making interview question

WEEK 5:

INTERVIEW QUESTION:

Adding:

Inclusion: People who tried coconut product before

Feedback for question:

Question 1: (Too broad) 

What are the brands (drinks supplement etc) that they are aware of related to sport?

Question 2: (Jump into our ideation/ assumption, having a gap with previous question)

Can ask about:

-Frequency

-The reason (Ask for the benefit, feature, experience, how does it help you)

Any other drinks that give you the same benefits?

Tell me more about it [The reason (Ask for the benefit, feature, experience, how does it help you)]

Have you drank coconut water before?

When did you drink coconut water

When was the last time you drink coconut water

Why did you choose that (Ask for reason)

Ending:

Relate to second question:

If you given a chance, what kind of coconut based product will help you to support your workout/sports 

AFTER INTERVIEW WE SHOULD MAKE:

Transcript>Affinity diagram>User persona (User persona is combining and compiling all of the three interviewee answer to come out a fictional character with the needs and frustration)

WEEK 6:

INTERVIEW TRANSCRIPT:

Credit ai if used

AFFINITY DIAGRAM:

Two affinity diagram for us

WEEK 7:

No feedback (Module Briefing)

WEEK 8:

Independent Week

WEEK 9:

The overall proposal is ok, the repositioning is interesting but:

1. Alignment between the research and our ideation has to be refined

2. Decide & focus on one persona before moving on with the prototype

WEEK 10:

PRESENTATION SLIDES

Title page:

-No need project 6

-Client name

-Specify project leader

-Profile pic

The five step

-Empathy

-Interview (+number of interviewee, gender)

-Inclusion “criteria”

Key Finding Slides:

-Key finding bigger (Font size)

-Consistence

User Persona: -Use bio writing in one page (One for each)

Customer Journey Map:

-the info is assuming the customer already use our product

Problem Statement:

-Problem statement change to Point of view

-Highlight the point (Young adults, needs)

How Might We:

-Highlight the top three hmw

-How might we relate: Align to prototype

Ideation:

-Remove the reference pictures put our sketch

WEEK 11:

PRESENTATION SLIDES

Adjustment needed in User persona & Customer Journey Map

WEEK 12:

TEST PLAN:

Dr Wong suggest us to conduct a user testing for our geo tag prototype

WEEK 13:

TEST PLAN:

Instead of doing user testing, Dr Wong suggest us to do concept testing for our packaging as testing packaging is more align with our goals & how might we

WEEK 14:

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5. REFLECTION

EXPERIENCE:

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OBSERVATION:

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FINDINGS:

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