Digital Photography and Imaging: PROJECT 2B POSTER DESIGN

[05/11/24-29/11/24 (WEEK7-WEEK10)]

Name: Ng Jia Xuan

I.D: 0375273

COURSE: Bachelor of Design (Honours) in Creative Media

GROUP: 3

Digital Photography and Imaging

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PROJECT 2B POSTER DESIGN

1. WORKING PROCESS

WEEK 7

PART 1: Research your Topic

1. Study and gather all related information about your topic

MOODBOARD: (3 poster References)

2. Write a summary about your topic

Quotes of the day: Think outside the box

SUMMARY OF MY DESIGN CONCEPT:

My goal is to make the audience understand my poster at first sight. 

To present "Outside the Box," I made the box so large that a person can fit inside, similar to the references on the previous slide.

For "Think," my concept is:

"THNK" represents electricity and wires, 

"i" is a person being charged by electricity, with a light bulb lighting up above their head (inspired by cartoons, where a light bulb appears next to a character when they have an idea).

*My Rejected Quote

May everyone greet the dawn
Credit: Speech from actress Park Bo Young

The reason that I choose this quote:

It is actually an award speech, when Park Bo Young won won the Best Actress award at the Blue Dragon Series Awards, for her role in 'Daily Dose of Sunshine' 

(It is a story about a nurse who work in psychiatry department, and her interaction with the patience under her care.) She get to empathize with the people that are suffering with mental problem by playing the role, she hope everyone may greet each new day with hope and strength.

 'If anyone is going through a dark and long night, I hope you don’t get too tired and will endure it until the end to see the morning. Thank you. '

- Park Bo Young

I was touched by this speech. Mental health is such an important and timely topic in our society. The fast pace of city life puts a lot of pressure on many people, including myself. Just like Park Bo Young, I hope that everyone can find happiness and excitement in living each day.

(Unfortunately this quote is a bit negative according to Mr Fauzi. Therefore, I start looking for other quotes)

I decided to look for a more famous and well-known quote since my goal is to make it easy for others to understand my poster at first glance. A famous quote seems like a suitable idea.

After some research, I decided to go with: 'THINK OUTSIDE THE BOX'

WEEK 9 & WEEK 10

PART 2: Define your concept

1. Visualize the theme from your Quotes of the day

2. Sketch your mock up poster

Sketch

PART 3: Start to develop your poster 

My material for the main object:

Start doing it in Photoshop:

Add my main object 
(I photoshop the light bulb onto my head by using double exposure technique) 

 

Add boxes and the bottom part

Add black background and label on the boxes
(I write 'outside' '外面(outside in Chinese)' to emphasize the word 'outside' from my quote
—Suggestion given by Mr Hafiz)

Add light source on light bulb

I use lasso tools to frame the are that I want to make adjustment and add adjustment
(Brightness and curve) to bring out the light and shadow
*I use gaussian blur to make the edges smoother

After finishing the Typography part in Illustrator, I import it in Photoshop to make some adjustment
PRESS ME TO SEE TYPOGRAPHY PROGRESS

I add a touch of oranges on my hair and draw some shadow on the model (aka me) by using the brush tools and change the layer to 'Overlay"

Adding boxes in foreground

I use lass tools to frame the boxes and add adjustment (Brightness and curve)
to bring out the light and shadow

Add shadow for 'THNK'

and DONE!

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2. FINAL OUTCOMES

TITLE: How about we open up the box, and THINK OUTSIDE THE BOX?

DESCRIPTION:

My chosen quote is ‘THINK OUTSIDE THE BOX’.

The poster features a girl who opens a box and thinks outside of it. 

I think it is a straightforward, fun, and engaging poster.

Inspired by cartoons, where a light bulb appears next to a character when they have an idea, the poster uses the lightbulb as a light source to create a contrast between light and shadow. This directs the audience’s attention to the word "THINK" and the model.

*Fun Details:

1. The switch and wires on ‘THINK’ are connected to the light bulb and girl.

2.‘Out’ ‘Outside’ ‘外面 (Outside in Chinese)’ are written outside the boxes  (To emphasize the ‘outside’)

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3. SELF REFLECTION

At first, my sketch was rejected twice, and it definitely affected my mood, not gonna lie. But thanks to those rejections, I ended up creating this final piece, which I absolutely love. It’s the first time I’ve combined Photoshop and Illustrator, and I really wanted to create a realistic surrealism poster. It might sound ironic since surrealism is the opposite of realism, but during the lecture, Mr. Fauzi said that making surrealism look realistic enough for people to believe—despite being impractical or impossible in our world—was the goal. This idea intrigued me, and I really enjoyed the process of creating this poster.

Finding materials and taking the pictures myself was quite challenging. I needed to find specific angles to ensure the perspective in my poster was accurate and would create a realistic look. When taking the pictures, I didn’t have a camera or tripod, so I had to set everything up by myself. I had to make sure the angle was right, and whether my whole body was in the frame, etc. But overall, it was fun! Thanks to Mr. Fauzi, I learned a lot of helpful techniques (such as using adjustment layers, the lasso tool, and double exposure etc), which made my workflow smoother and allowed me to work more freely.